Pfizer Research Paper Example | Topics and Well Written Essays - 1250 words

Pfizer - Research Paper Example The company was an instant success and by the start of the 20th century, the sales had peaked more than 3 billion dollars (Rodengen, 1999). The drugs of the company reach to almost every country of the world. Currently, the company employs more than 0.1 million people worldwide (Mennen, 2010). During the First World War, the company played an important role in supplying drugs, specially, penicillin for the Allied forces. However, towards the 1940s, penicillin, which was the prime product of the company, became a common drug and its prices went down, therefore, Pfizer decided to search for alternative drugs. During this time, the company decided to maintain a harmony between its manufacturing and research operations. It was during the 1950s and beyond that, the company focused on international expansions quickly moving to attractive markets such as Brazil, Canada, Cuba, Turkey, United Kingdom, and others (Rodengen, 1999). Feldene (piroxicam) became the first medicine of Pfizer, which was able to hit the 1 billion sales mark in the United States. Despite the fact that the company has suffered from four legal claims from the US Department of Justice, which have created fines, which remain largest for any health care company in the United States, the company still appears to be in good financial shape and sufficient liquidity as well (Mennen, 2010). â€Å"Lipitor Lyrica, Celebrex, Norvasc, Viagra, Xalatan/Xalacom, Detrol/Detrol LA, Zyvox, Geodon/Zeldox, Sutent, and Genotropin are the highest revenue generating drugs for the company† (Pfizer, 2011). Currently, Ian Read, who serves as the President and the Chief Executive Officer of the company at the same time, is leading the company. For the last year of 2010, Pfizer has a gross profit margin of 76.81 percent and a net profit margin of 12.56 percent. With more than 7.9 billion shares outstanding, it has a market capitalization of 165.29 billion US dollars (Pfizer, 2011). Currently, as of the last financial r eports of 2010, the company appears to be in good financial shape when the market place is suffering from a financial crunch. Towards the end of the year 2010, the company declared that it would pay a dividend of 20 cent per common stock for the first quarter of 2011 (Msn Money, 2011). This is an 11 percent increase from last year and would be the 289th consecutive dividend payout, which is a manifestation of the company’s commitment with its shareholders and earning them a decent return on their investment (Sander, 2010). Another poof of company’s good financial health is the recent wave of merges and acquisitions, which would definitely improve the industry structure by decreasing the rivalry and making the company an even bigger giant. In January 2009, Pfizer acquired Wyeth, a strong rival for around sixty-eight billion US dollars (Sander, 2010). This remains the second biggest merger in the corporate history and makes Pfizer the largest pharmaceutical company on th e globe. Pfizer also agreed to buy â€Å"King Pharmaceuticals in the fall of 2010 for 3.6 billion US dollars, which is nearly 40 percent premium considering the last share price† (Pfizer, 2011). Pfizer was the only company in the year 2009 to introduce 14 new blockbuster products and according to the reports of 2010,

Unit 2 Application Assignment - Management Research Paper

Unit 2 Application Assignment - Management - Research Paper Example The companys large workforce is of major benefit to the company. Their management enables the organization to maximize their innovativeness, bettering the products in the market, which in turn maximizes the returns of the company. Asus’ mission statement is brief and elaborate, making it easily understandable to the stakeholders, precisely workers, for maximum productivity. The company majors on innovation as the key strategy towards the achievement of the company’s objective. The company’s vision is to be a 3C (communications, computers, and consumer electronics) solution provider. The solutions aim at simplifying the lives of consumers, easing life for the realization of maximum potential. Asus’ slogan for maximum productivity is â€Å"In search of incredible† and the previous one was â€Å"Inspiring innovation and persistent perfection.† The company’s mission is the provision of IT solutions for empowerment of the world for maximum potential realization. The mission and company’s vision have been the backbone towards the innovativeness, profitability, and product diversification to over 16 product lines (Witcher & Chau, 2010). Among the company’s strategic goals is to cherish workers, nurture, cultivate, and care for them to realize their full potential for maximum productivity. It also aims to remain persistently as a top ranking company in terms of quality and innovativeness, alongside leading in green technology provision. Finally, the company also aims to contribute more to the society. Among the company’s societal initiatives is environmental protection, philanthropy, arts and culture, and gender equality (women power). Such activities include the donation of 15 science libraries in Chongqing Municipality in July 2008. An act of environmental protection is the issue of environmentally friendly bags on purchase of Asus products (Witcher & Chau, 2010). Management is a vital area for the achievement of the set objectives in the