Buddha Research Paper Example | Topics and Well Written Essays - 2000 words

Buddha - Research Paper Example Early Life Siddhartha Gautama was the birth name of Buddha. He lived in Nepal in the region commonly known as the Indo-Nepalese area. He was an Indian prince and his father Suddhodana was a king of the Indian clan known as Shakyas. Queen Maya, the mother of Siddhartha died shortly after giving birth to him. When Siddhartha was a child, a spiritual man prophesied unusual things about the Prince. Predicting about the Prince’s future he also said that he would either become a great king or a great religious teacher. His father preferred his son to be the king after him and therefore he trained Siddhartha accordingly (Thomas, 2000). Prince Siddhartha was raised by his father in a luxurious environment after the death of his mother. His father gave him the education about religion and suffering humanity. King Suddhodana wanted to keep his son away from the suffering of the world and therefore he raised him inside a palace made especially for Siddhartha. He was married at the young age of 16 but his life of isolation and spirituality began after 13 years (Asvaghosha, 2006). Beyond the Walls of the Palace When Siddhartha was 20 years old, he still did not have sufficient knowledge about the external world. One day Siddhartha asked one of the charioteers to give him a tour outside the walls of the palace. As soon as Siddhartha entered the world outside the palace he got confronted to the harsh realities of humanity. While exploring the external world, the sight of an aged man shocked him. The charioteer made him aware of the reality that people grow old. This sight of the old man sickened the Prince. Fear of sickness and death starting nurturing in his mind. On his way he also saw an ascetic. The charioteer explained him that ascetics are people who are not scared of death or sickness because they have relinquished the world. Renunciation The sight of the ascetic conquered the mind of Siddhartha. Although he returned to the palace the other day but he no longer found pleasure in his regular tasks. The news of his son birth did not spark any sort of happiness in the Siddhartha. While wandering in the palace alone at night, Siddhartha thought about all the luxuries he possessed, which now seemed grotesque. The musicians and dancers present in the palace were all sleeping. Prince Siddhartha reflected on the consequences that the old age brings along with it obstacles such as weakness and sickness. He was surprised that how this phenomenon changes everything and turns man into dust. Search for Enlightenment Siddhartha appointed teachers, who gave him knowledge of different religious philosophies. They also taught him the method of meditation. After gaining all the knowledge for his teacher, the doubts of the Prince were still unclear. The very next day Siddhartha and five of his companions left the palace to become ascetics, abandoning their wives and children. According to them asceticism was the only way through which they can be relieved fr om the harsh realities of humanity (Buddha Biography, 2013). Siddhartha’s Ascetic Life and Enlightenment Siddhartha led the life of an ascetic for 6 years, practicing and meditating their ways to exploration the subtle state of mind. For all these years he meditated and studied the work of different religious philosophers. He practiced new ways of meditating with his companions. When his companions saw his passion and quest for his faith, they became his disciples. When Siddhartha realized that he is still not

Free Market Economy Research Paper Example | Topics and Well Written Essays - 3000 words

Free Market Economy - Research Paper Example In this respect, resources are allocated based on demand of those resources and their supply. More often than not, free markets are closely associated with capitalism with socialists advocating for it. This has made them, on many occasions, to utilized free markets in proposals where the capital allocation of the market is intertwined with self-management within the enterprises alongside the ownership of cooperatives owned by employees. According to Adman Smith, an invisible hand balances supply and demand forces and maintains equilibrium (Smith, 1776, Book IV). Invisible hand refers to the ability of the market to balance itself without government intervention, and which might occur in a free market system of resource allocation. Supply refers to the quantity of product that can be supplied by firms. Demand, on the other hand, refers to the quantity of product demanded by the consumers. Equilibrium occurs for cases where demand and supply curves intersect. This is illustrated in fig 01 below. Fig 01 shows equilibrium position of a demand and supply curve. Source: www.learngoldcoins.com This, if taken from this approach, implies that in a free market, monopolies and cartels cannot exist because monopolies are created mainly by government help and, therefore, are more likely to co-exist in a controlled economy than in a free economy. Monopolies and cartels thrive well when supported by governments. In such cases, the government notably, provide help to large firms in the form of lower tariffs or taxation. A free economy is characterized by tight competitions. For instances, where businesses sprout with maximum profits following the discovery of some thrilling items of demand, other firms often enter into that business driving the profits down. In this case,... There are various advantages attributed to the free market economy. First, free market economy is characterized by free resource allocation with lacking monopolies and cartels. Secondly, the free market system has improved efficiency, as opposed to controlled market system. It is quite apparent that whenever price setting is left to market forces, firms operate efficiently exhausting all their resources to produce at lowest possible prices. Firms in the free market system are often free to enter into any business while consumers access a wide range of products and services. In such a system, no government help or intervention exists. Firms work out a production system that maximizes output and lowers costs. Thirdly, in the free market system, consumers are made to access products and services. In such cases, the existence of demand necessitates the existence of supply. Occasionally, consumers are allowed to get a wide range of products and services. Research shows that when productio n and investment decisions are made by market forces instead of the government, resource allocation is done in a way that that benefits the whole society. Most notable is the fact that in the free market system represents economic freedom for all customers (Friedman & Friedman, 2002, 15). The chart below (chart 02) is the evidence for the worldwide support of the free market system. There are other market systems other than the free market system. They include mixed economy and command economy.

Factors affecting customer perception

Factors affecting customer perception CHAPTER 1: INTRODUCTION Introduction This is a report on the survey of the factors that affecting the customer perception in choosing their mobile service provider. The use of customer perception is to require the company figure out what their customers think. Customers always evaluate the perceived benefits before they decide to purchase a particular product. They also include costs of usage, the lost opportunity to use other offering, potential switching costs etc. Consumers always value these added benefits when making a purchasing decision. Therefore this is making it important for company to understand the customers need when marketing to their customers. Recently, the hottest topic in the Malaysias mobile industry which is Mobile Number Portability (MNP) are discussing by everyone. In simple, Mobile Number Portability (MNP) is taking our Mobile Number from one mobile phone network to another. It enables us to maintain their existing mobile phone numbers when changing from one mobile network operator to another mobile network operator. This removed one of the major restrictions on changing mobile network operator, and allows users to freely select from among the mobile network operators on offer. In Malaysia, there are four main mobile service providers Celcom, Maxis, DiGi and U-Mobile. A desire for cheaper calls is the reason that most consumers cite for possibly changing to a new network. Everybody is looking to change networks give a heavy weighting to four major factors: cost, coverage, technology and service options. This indicates that service providers need to take a multidimensional approach to managing their corporate custom er bases. MNP will allow further flexibility in the mobile phone market, as a result of which mobile network operators will be subject to other competition. This will cause mobile network operators to clarify their features in various policies such as fees and services. We have seen some of the mobile network operators introducing measures such as fixed price for calling other users of the others mobile network operator. There are five factors that has been found out how on what factor that influence the customers to select the certain telecommunication service provider- peer influence, product quality, customer service quality, promotion and network coverage. The consumer are getting the benefits from the result of this fierce competition among the telecommunication service provider in Malaysia because these company will keep improving and offer more attractive promotion in order to maintain and attract the new customers. Background of the research Malaysias telecommunication infrastructure market was opened in 1989 when a second mobile operator, Celcom, launched service. From 1993 to 1995, the market was further opened when three additional companies were granted various operating licenses such as fixed, long distance, mobile cellular allowing them to compete as full service operators. The telecommunication companies are competing among each other and create a competitive environment in the telco industry. There are some of the companies had merged with others big company and some of them gone bankruptcy. Today, four companies make up the major telecommunication market segment. The companies are DiGi, Maxis, Celcom and U-mobile. Celcom (Malaysia) Berhad is the oldest mobile telecommunications company in Malaysia that was established in 1988 and Celcom had transform itself as the market leader by offering the quality services to the customers. It continues to spread its wings and is undeterred by the dynamic nature of the mobile communications industry. Currently, Celcom offers its mobile postpaid and prepaid services under the access codes 019 and 013, serving a combined customer base in excess of 5 million with network coverage spanning over 95 per cent of the populated areas in the country. Furthermore, businessman was the major user of this Celcom service provider due to the stable network coverage. According to the Maxis website, Maxis Mobile Sdn Bhd, which started operations in 1995, Maxis has steadily built up its role to become leading telecommunications service provider in Malaysia by focusing its core business, adding 600 base stations during 2003. In 2003, the company acquired an additional 25 MHz spectrum in the 1800 MHz band and with a 3G license which launched by 2006. Being the leader within the telecommunication industry, the corporation is the fifth largest Public Company in Malaysia with total subscribers of 6.4million, providing a wide range of innovative mobile, fixed and international network services to their customers. Maxis Mobile Sdn Bhd first used the Cardax System (CC Unix) since 1998 when they moved their operations into Menara Maxis, owned and managed by Tanjong City Centre Property Management (Tanjong Plc Group of Companies). DiGi Telecommunications is smallest of the major mobile service provider that is majority controlled by Telenor, is holding its own in the face of its two bigger rivals. DiGi is supported by Telenor with the financial and technical stability. DiGi as the smallest of remaining mobile cellular companies has benefited from the sustained growth in market demand for cell phones in Malaysia. DiGi tend to serve their customers with high quality services and products by offering an affordable price, convenient and easy to access the broadband services in order to enrich the customers life. DiGi is the first mobile service provider to launch the prepaid concept for mobile services in Malaysia and till today, DiGi Prepaid remains the market leader. To achieve the quality and innovation services, DiGi is placing a lot of emphasis upon backend systems, efficient billing system and customer relationship management system. Now they had come out the broadband package which has a higher speed so cal led 3.5G. U mobile Sdn Bhd is Malaysias new established mobile service provider by offering value added services such as 3G video call to attract the youth market. U Mobile is using 018 prefix and provide the call charges with per second per block charges. This uniqueness had become their strength and a point to attract the light users of mobile. They just need to pay as how many second they are using. In April 2007, U Mobile signed Malaysias first ever nationwide roaming memorandum of understanding as a precursor to an agreement with Celcom (Malaysia) Bhd. This initiative allows U Mobiles customers to experience nationwide coverage from day one of service availability, whilst U Mobile continues to progressively rollout its own unique HSDPA driven mobile network. KT Freetel of South Korea and NTT DOCOMO of Japans combined investment of USD$200 million in December 2007 marked an exciting new chapter for U Mobile. This strategic partnership supports U Mobiles rapid go-to-market and product enha ncement and diversification plan. U Mobile introduced 3G mobile phone bundling packages for its U38, U68, and U98 Postpaid plans at attractive prices in August 2008. These few companys core business is segmented of the Malaysia telecommunication market, mobile markets and also the broadband markets. Besides, the telecommunication companies are also provided mobile services such as Short Message Service (SMS), Wireless Application Protocol, subscription services, General Packet Radio Services (GPRS), and Third Generation known as 3G that enable the customer to connect with a video call. These companies are offering the price promotion in order to attract the customers. Now there is an aggressive competition among these companies, so the company should figure out the factors of playing a vital role to choose the telecommunication service providers The Malaysia mobile industry is going the new era of competition. Therefore, all these mobile service provider need to differentiate themselves from others and presence itself well to become the one of the market leader in telecommunication industry. They can differentiate themselves by delivering more value added service such as the superior call charges and quality and improve their network coverage to maintain their market position and generating more innovation in their performance to meet the customer expectation. Problem Statement To what extent do the peers influence, customers services quality, products quality, promotion and network coverage affect the customer perception in choosing their mobile service provider? Research Objective The overall goal of this study is to determine and identify the factors that affecting customers perception in choosing their mobile service provider. The following objectives are built to achieve the goals of this study: To access that how peer influence, customer service quality, product quality, promotion and network coverage going to become the factor for customer to using specific telecommunication service provider. To determine whether the customers like the mobile service providers marketing activities To determine the mobile service provider positioning strategies in serving their customers. Justification for the research The telecommunication industry is undergoing in a dramatic changes. The value of the paper will indicate the consumer behavior in the competitive market. This study provides insights of the factors that affecting the customer perception in choosing their mobile service provider nowadays. This research is done for the contribution that will bring for the family; society, country, and it also lead us to a better living environment with advanced technology. The result of this research will be beneficial for the telecommunication operator to serve as a guideline in implementing their business strategy. With the information, those telecommunication provider will be able to design packages that satisfying consumers to improve their company performance as well as to maintain their market share. This research is important because it can outline what the factors that affecting the consumers perception in choosing their mobile service provider. Also, this research able to provides the factors that cause the switching behavior. When service provider understand what is the wants and needs of the consumer. Thus, it helps to reduce their cost in research and development. By then, service provider can focus to increase their product features or quality that serves to the consumers. Superior customer service and products quality can affect customers perception in choosing their mobile service provider. Through this study, service provider can focus on what is the best business quality and services to consumers in order to maintain their life long relationship to create maximum life time value to the company itself. This research can figure out the relationship between product and service quality with the customers perception in choosing the mobile service provider. Therefore, Telecommunication Company should emphasis on its product quality and customer service aspect in order to improve customers satisfaction. Before taking any actions to change the customer perception, the most crucial thing is to understand what factors influence customer satisfaction, and then try to make improvements in these critical areas so that they can have more satisfied and loyal customers. Methodology The methodology used for the survey to collect data in this research is through questionnaire. The population of this study is individuals who are mobile users in Malaysia. It is impossible to get all mobile users to conduct the survey; therefore survey will conduct to selected samples to gather the data. Besides, non-probability purposive sampling method will be used as this is an exploratory study. Other than that, the questionnaire conducted would be self-administered and made from secondary data obtained from journals from other researchers due to the lack of local research on the topic. The methods used for this research also come from review of literatures and books from the internet as it is more time saving and less costly. Limitations of the research Despite the useful findings of this study, this empirical study has several limitations to be acknowledged. First, the findings in this study depend on the honesty of the respondents. It is known individuals would agree more on socially desirable answers and disagree more towards socially undesirable answers rather than fully and truly express the feeling and opinions. Next, the limitation of this research is that the data of this study is collected through the surveys, so there is a high probability of inaccurate information. The sample size of 300 is not enough to determine the actual factor. There are too many factors that will affect the customers perception. More researches need to be conducted on the higher population in order to get the actual factors. Outline of the research project report This research paper is divided into five chapters. Chapter 1: Introduction The background of study is mentioned in this chapter. The discussion of the overall question and the relevance topic are being carried out. This chapter includes the objectives and the problem statement of this study. Besides that, the explanation of who is gaining benefits from this study is included. Lastly, important terms are clearly defined to avoid confusion amongst readers. Chapter 2: Literature Review This chapter is the part to cite those relevant studies from authors and year of the study. Both dependent and independent variables will then be identified and highlighted as the foundation to build the theoretical framework and hypotheses development. Arguments and opinions from different authors are included to support the study. During this chapter, readers will have a clear idea about the problems and the possible solutions that can be made to solve. Chapter 3: Research Methodology Theoretical framework and hypothesis of study will be stated. Theoretical framework shows the relationship between variables. Next, testable hypotheses will be developed based on their relationships. These hypotheses are to examine whether or not the framework is valid by using appropriate statistical analysis. Chapter 4: Data Analysis Before proceed into this chapter, data collection is needed from respondents through various methods. The results will then be tested to analyze the response in order to get a clearer and more concrete result. Chapter 5: Discussions and Conclusion Chapter 5 contains the conclusions and justification on the hypothesis constructed in the research. Other than that, the chapter also summarized the research findings and suggestions on the future findings are given supported by assumptions made from the research. Figure 1 below shows the outlines of the research. Definition Peer Influence Past research shows that peer influence has emerged over the last 50 years to be the chief source of values and behavioral influence in adolescence, replacing the influence of adults. By examining the peer influence on the consumer perception, we can know why peer influence is a factor that affects consumer perception in choosing their mobile service provider. Customer Service Quality Customers service quality includes trust, reliability and responsiveness of the company in telecommunication industry. This study will figure out how this factor affects the consumers perception. Product Quality Product quality is the characteristics of a product that bear on its ability to satisfy stated or implied needs. Customers always focus on the product quality when they purchase a product/service. Promotion Promotion is one of the four elements of the marketing mix. Promotion able to attract the customers to disseminate the information of a product. This study will discuss how promotion works as one of the factors to affect the consumer perception. Network Coverage Network Coverage is the range of mobile network signal provided by the telecommunication mobile service provider. This study will also discuss about how the network coverage will affect the consumer perception. Scope This research is particularly interested in investigating consumers behaviors and perceptions such as motivations of changing or remaining with mobile operators with the introduction of MNP. This paper is tending to find out what are the factors that affecting customer perception in choosing their service provider through this study. All respondents are assumed to have basic mobile knowledge. There are many factors that cause the consumers to choose their mobile service provider. The study will also include the implications of switching cost on the telecommunication industry, service providers and consumers. Conclusion This research is aim to complete successfully within the time frame so that the result would accurate and will achieve the research objectives. This research had confirms the significant positive relationship of peer influence, customer service quality, product quality, promotion and network coverage to affect the consumers perception. It is expected to provide a broader understanding of mobile service provider in Malaysia and explore the real factors that affecting the consumers perception in choosing their mobile service provider. It is also hope that the successful completion of the survey would have positive impact on the mobile service provider strategies in order to grab the customers and maintain their customer relationship. Chapter 2 Literature Review Dependent Variable Customers perception in choosing their mobile service provider The understanding of consumer perception in a virtual environment is limited. It is important to develop an understanding of the factors that affect consumer perception in this market space. This will enable mobile service provider to develop more effective and focused strategies for optimizing the visibility of their product offerings and to attract more customers. There are various factors that can affecting the consumer perception when making buying decision on a product. Independent Variables Peer Influence   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Peer influence is commonly defined as the extent to which peers exert influence on the attitudes, thoughts, and actions of an individual (Bristol and Mangleburg, 2005). There will be some of the people will affect the perception of the customer when they decide to buy a product. When they decide using which mobile service provider, most of customers will think which mobile service providers are currently using by their friends and family. Peers influences include the spread opinions of friends, family, colleagues and reference group. Mostly individuals will be influenced and get into following their trend and take their opinions as a standard of their purchase decisions. Peers can influence each other either in a positive way or negative way. The potential power of WOM (Word of Mouth) as a form of promotion is generally accepted (Arndt, 1967; Buttle, 1998; Dye, 2000). WOM is a strong factor to affect the customers perception. If the customer is less well understood the product, he/she will refer to the people around them. WOM can be negative or positive, so the company should utilize the effectiveness of WOM as a good promotional tool and build goodwill of the product in order to enhance their company reputation. The influence that a sources word-of-mouth information exhibits on the receiver has traditionally been explained by models of interpersonal influence (Bansal and Voyer, 2000; Bone, 1995; Cohen and Golden, 1972). Within this stream of research, it has often been suggested that interpersonal or social influence can be categorized as either informational or normative influence (e.g. Deutsch and Gerrard, 1955). Word of mouth can operate through both channels: Informational influence occurs when information is accepted as evidence of reality (e.g. Burnkraut and Cosineau, 1975). In contrast, normative influence operates through compliance, which means that the individual conforms to the verbalized expectations of referent others (Kelman, 1961) Customer service quality Service quality had become an important attention to the company due to its strong impact on their business performance. Customer service is a series of activities designed to enhance the level of customer satisfaction. That is, the feeling that a product or service has met the customer expectation. Customer service quality is the perceived quality of service obtained by a customer when using the current mobile service providers. Customer service is what an organization provides to its customers and is relatively easy to measure. Typically the measures include response time, time required to provide service, ability to handle a customers issues on the first call, procedures for handling customer complaints. Customer service is always important and companies should enhance all the ways in which they touch their customer, the service they provide and their measures to continuously improve that service. Superior service quality measurably increases a firms overall profitability. Mobile users always requested the fast connection either in calling or sending short message from the mobile service provider. They will make judgment based on the service quality given by their mobile service provider in order to change the mobile service provider or being loyal to their current mobile service provider. If the customers maintain loyalty to their mobile service provider, thus it will bring continuous revenue to the company. Service quality is associated with the relationships between server and customer, The customers will consider the politeness, helpfulness, speeds of delivery, and pleasantness of the service (Berry, 1987) when they received the services from their mobile service provider. Customer service is playing an important role in mobile service provider; it helps to maintain the loyalty of consumer towards the company. According to Taylor, 1992, service quality enhancement differentiates the service providers from competitors. Consumer often compares the service quality within other mobile service provider companies. There is huge amount of support in the service quality literature for a link with customer loyalty and future purchases. Customers always put the service quality they receive as the factor that affects them to do purchase of the product. If the service is bad, the customer will tend to change to mobile service provider.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Service quality is very important that companies have gone to great efforts to evaluate and keep records of service quality levels. Service quality is about the consumers judgment about the overall excellence or superiority of a service (Zeithaml, 1988). If the mobile service providers provide the bad services in handling the customers issues, it will leave a bad impact of the brand name in the customers mind. In order to have a better understanding about service quality, there are few attributes about services: services are intangible; services are heterogeneous, meaning that their performance often varies with respect to the provider and the customer; services cannot be placed in a time capsule and thus be tested and re-tested over time; and The production of services is likely to be inseparable from their consumption (Gronroos, 1990). The service evaluation can be associated with service delivery process, along with output (Cody and Hope, 1999). These two underlying processes generally explain the contribution of service quality to profitability. First, service quality is regarded as one of the few means for service differentiation and competitive advantage that attracts new customers and contributes to the market share (Venetis and Ghauri, 2000, p. 215). Second, service quality enhances customers intention to purchase again, to buy more, to buy other services, to become less price-sensitive and to tell others about their favorable experiences (Venetis and Ghauri, 2000, p. 215).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Reichheld and Sasser (1995) had proposed that the high level of satisfaction lead to increase the customer loyalty. There is growing evidence that customer perception of service quality they received when using the mobile service provider will affect their behavioral intention. Nowadays, the telecommunication industry is become more competitive and there are more new entrants of other small mobile service provider to grab the market. According to Melody (2001) public utilities is derived from the law in any country. Where the demand for a good or service is considered a common necessity for the public at large and the supply conditions are such that the public may not be provided with reasonable service at reasonable prices. Service is a form of attitude which is related to satisfaction and also leads to consumer loyalty (Johnson and Sirikit, 2002) and future purchase. In particular consumers prefer service quality when the price and other cost elements are held constant (Boyer and Hult, 2005). It has become a distinct and important aspect of the product and service offering (Wal et al., 2002). According to Leisen and Vance (2001) service quality helps to create the necessary competitive advantage by being an effective differentiating factor. Service qualit y was initiated in the 1980s as the worldwide trend when marketers realized that only a quality product could not guaranteed to maintain competitive advantage (Wal et al., 2002). Competitive advantage is a value-creating strategy, simultaneously which is not implemented by any existing or potential competitors (Barney, 1991). Service quality is essential and important for a telecommunication service provider company to ensure the quality service for establishing and maintaining loyal and profitable customer (Zeithaml, 2000; Leisen and Vance, 2001). Conversely, Johnson and Sirikit (2002) stated that service delivery systems have the ability to allow managers of company to identify the real customer feedback and satisfaction on their telecommunication service. Since, quality reflects the customers expectations about a product or service. Lovelock (1996) stated that this customer driven quality replaced the traditional marketing philosophies which was based on products and process. Product quality The quality of a product is a conceptualize service quality as the relative perceptual distance between customer expectations and evaluations of service experiences and service quality using a multi-item scale called the SERVQUAL model.(Parasuraman et al., 1988). The SERVQUAL model includes the five dimensions of tangibles which is the physical facilities and the appearance of personnel, reliability to perform the promised service dependably and accurately, responsiveness as the willingness to help customers and provide prompt service, assurance where employee knowledge base which induces customer trust and confidence, and empathy which is the caring and individualized attention provided to customers by the service provider.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To get products or services in good quality is a must in customers perception. Especially for telecommunication industry, customers cannot touch the physical product before they make their decision. To gain trust in consumers, it is necessary for the mobile service provider to provide the identity and complete information of the company such as their physical location, pass record, product quality approved. Besides, telecommunication company have to ensure they provide only good quality product or service to consumer because can gain word of mouth. Once they fail to do it, they will suffer it. According to lemons model (Akerlof 1970), product quality is the basic idea in a competitive market. Products only differentiated by their exogenous quality. If product quality is undistinguishable beforehand by the buyer, then there is one price. If cost are increasing in quality, then at that price the highest quality products may not be offered, and as a result buyers become reluctant to pay high price. They learn to expect low-quality products which mean the price must fall. Product quality is always an important aspect of a purchasing decision and in market behavior. Since, consumers regularly face the task of estimating product quality under conditions of imperfect knowledge about the underlying attributes of the various product offers with the aid of personal, self-perceived quality criteria (Bedeian, 1971 adapted by Sjolander, 1992). According to Sjolander (1992), the consumer behavior in modern market is different from the theoretical case of consumer decision making in free markets. Promotion In order to promote a companys product, a company often uses advertising to create brand and or product differentiation in order to soften the price competition. To the extent that persuasive advertising create customer loyalty through perceived differentiation over essentially identical products, they create market power in the sense that consumers may be willing to pay more for preferred brands, thus allowing Telco Company to raise prices above marginal costs. The most preferred outcome by firms is where one advertises while its competitors dont, leading to market share and profitability gain at the expense of its rivals. In the price promotion, the Telco companies are using game theoretic model (Axelrod and Hamilton, 1981) to provide a homogenous product and have sufficient capacity to serve the market demand. It is a non-cooperative game as there werent any enforceable agreements between them as they compete in the marketplace. It is a repeated one-shot simultaneous game as they were driven by quarterly performance accountable to shareholders. As such, they would decide on their pricing strategies independently and aware of rivals prices in the market while forming certain expectations about rivals pricing strategies. Actions available are Maintain Price and Undercut Price. Payoffs are ranked in order of preference (higher number is preferred). The most preferred outcome by firms is where one undercuts price while its competitors maintains price, leading to market share gain at the expense of its rivals. When all firms maintain prices, there is no change in market-share and profitability. When all f irms undercut prices, market-share remains with reduced profitability. Price plays a vital role in telecommunication market especially for the mobile telecommunication service providers (Kollmann, 2000). Its included not only the purchase price but also the call and rental charges. Generally, a price dominated mass market leads to customers having more choice and the opportunity to compare the pricing structures of different providers. Therefore, the company that will offer lower charges, the more customers will commit themselves to the telephone networks, so more call minutes will achieved. It will be interesting to study the impact of the two or more mobile service provider having price competition. One of the impact will be the customers will keep switching from one mobile service provider to another one. For example, there is a new customer will think of reducing its switching cost. The customers that keep changing their customer due to price promotion offered by the mobile service provider

The War in Iraq :: Argumentative Persuasive Iraq War Terror

Pick up any newspaper or point your web browser to any major or minor news publication and questions like these will be all over them. A lot of Americans feel that the War on Terror and our presence in Iraq has lasted too long. Are they correct? Should we pull out and call it quits? Should we have another repeat of the Vietnam War? Believe it or not, that's how a lot of people view this war, as another Vietnam. They feel that we are out there, putting the American nose into something that shouldn't be picked. But they are not entirely true. [I] feel that the war in Iraq was a justifiable one and that it was something that was needed. Saddam Hussein was a dictator who ruled with an iron fist and if someone opposed him or he didn't like anyone, he found a way to "eliminate" them. He was starting to become a threat not only to himself, but to his neighboring countries. Back in the early 1990's, he was a threat to Kuwait and we helped quell that conflict, but because the American public did not want the troops or the president to go any further, they held back for one reason or the other. The War in Iraq has sparked an abundance of criticism since its start in March of 2003. Now, four year later, the criticism has only intensified. The fact of the matter is that upon invasion of Iraq four years ago, the reasons were justifiable based on the evidence at hand. Our American troops, some 3,386 of our armed service members have given their lives for a cause that they felt was just, according to an Associated Press count that was conducted on Friday, May 11, 2007 (Associated Press, 2007). The devastating number is a cruel reminder as to how dangerous a war can be in general, but even more so when guerrilla warfare is present. In general, the majority of surveys conducted nationwide, showed that the public feel that the war has gone on a much greater period of time than anticipated, and now want the American troops to come home. The question at hand is how to withdraw the troops, safely, without leaving the country of Iraq with devastating effects. Officials may speculate a mongst themselves and debate the matter in full intensity, but no answer has ever been reached. As the months go on, more and more evidence is apparent to the general public as to why we have staked our stay in Iraq so long.

Private Wealth Management Internship Sample Writing Paper Essay

I am a business and economics major interested in interning in a Private Wealth Management institution in Washington. I plan to have a career in Private Wealth/Asset Management also known as Private Banking. Private Banks can either be a department in a larger bank or independent investment firms. In the past, they solely served wealth individuals. However, now former middle class entertainment stars, politicians, writers are now turning affluent overnight. They will need the services of a Private Banker to oversee. This is a crucial branch of the financial industry. In view of the current crisis rocking the financial and real estate markets, most property owners want to spend less and save more in case there is a recession. Therefore, Private Bankers are necessary to guide the high net worth individual to design and implement a beneficial financial portfolio for both parties. Private Bankers assist in the management of personal and business properties. First, they protect and preserve already existing assets by applying all the business or economic competencies, accounting skills and law knowledge that they acquired through education or experience, to ensure that the client’s portfolio does not diminish in value. Alternatively, they can work jointly with other professional such as lawyers and government agencies e.g. The Trust Department. Second, Private Bankers invest their client’s properties and monies in diverse investment vehicles to grow their clients’ portfolios while reducing the risks of losses and maximizing profits. Third, these Private Wealth Managers balance the investments of their’ clients with a view to finding them fair tax regimes creating enough income to cater for expenses.   Fourth, they advise clientele on personal finance decisions including the purchases of real estate, insurance etc. Fifth, some offer distinctive services such as: planned donations for charity; transfer and running of agricultural real estate; purchase, valuation, sale and administration of art collections; assessment of intellectual properties; and liquidation of royalties accrued from book or movie sales. ( Martinez and Martinez, 1-43) Initially, I want to get an internship as a Private Wealth Management Trainee in any of the major private Asset Management firms in Washington, then later move up the ladder and open up my own firm one day. Private Wealth Management is not just about multiplying dollars, but it also has a personal side, which is why I was attracted to it in the first place. It is remnant of the banking industry of the Wild West banking style when your banker was your friend and involved himself completely in the financial activities of his customers. I prefer Private Banking because of three reasons which have nothing to do with money. One is the personal service offered to the client. The Private Banker will interact intimately with his client. They share a cordial relationship based on trust. Finances are one of the most important issues in anyone’s life. Money is vital for survival. A client should be able to know who is handling this precious commodity by face and why this private banker makes those decisions for him. Two, the investment strategies are tailored to satisfy the needs of the customer. In private banking, the managers take into account the different backgrounds and goals of their clientele. Ultimately, the client is the own who determines what path his investments will take. This is because he shares his financial dreams with the private banker who designs financial plans based on these thoughts, invest the money and adjust the portfolio accordingly. Three, there is a degree of independence. The Private Banker does not work under the same time-space constraints as banker. They deal with their clients at different locations and may work in different deadline and schedules from a corporate or retail banker. They conduct business in different environments and are not confined to offices. This freedom of movement and spontaneity is very attractive to me.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As much as Private Banking is personal, the principal in private management is making profit. I know how to calculate figures and combine varied investment media in such a way as to maximize on the benefits of the market. I make an excellent Private Banker because I already have the qualities for this career. I am patient, possess great people skills, have sound business and economic training and I am not afraid of dealing with large sums of money, prime property. My greatest asset is my good rapport with people. A Private Banker needs to have a convivial relationship with his clients and that description describes to a tee.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While in Washington I plan to research on the diverse communication and relational methods that Private Bankers employ to attract, attain, and retain clientele. This is because the emphasis of Private Banking to me is based on not just portfolio management but client management.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, Private Banking is an area of the finance industry that has lived for many years with the unfair tag of snobbery. However, I believe that Private Banking is the way of future. I predict in 10 years time Private Bankers will be in high demand as the financial market grows in complexity and the public becomes more educated about the importance and relevance of asset or wealth management to assure their current financial freedom and that of their loved ones. Bibliography Martinez, Mike. and Michael, Martinez. Vault Career Guide to Private Wealth Management. Vault Inc. 2007.

Project Plan Event Essay

Green Project plan draft 05-10-2010 Project proposal 1st version Monday 13 Sept Project proposal final version Monday 20 Sept Project plan – 1 version Tuesday 28 Sept Presentation in week 39 Project plan – final version Tuesday 5 Oct Production programme – 1 version Monday 11 Oct Production programme – final version Monday 18 Oct st st Number of time event will be held Date and place of event Number of visitors/participants Costs per person 1 22 and 23 of July 2011 Westergasfabriek, Amsterdam 2000 Friday Saturday â‚ ¬ 10,00 â‚ ¬ 15,00 nd rd Client Annelies de Bruine RIVM Annelies.Debruine@Inholland.nl 0615279834 Deborah Hofste Project leader Deborah_hofste@hotmail.com 0612120246 Juan Caceres Creative manager Johan_vcaceres@hotmail.com 065120404090 Rick Sam Production manager Ricksam90@hotmail.com 0613265586 Anna Oosterling Financial manager Anna.oosterling@gmail.com 0612199242 Cathleen Verbond Marketing manager ctleen@hotmail.com 0641145280 Project team 1 Table of content 1. 1.1 1.2 1.3 1.4 1.5 1.6 1.6 Introduction Faya festivals Client Background Client‟s objective „‟GREEN Festival‟‟ Project plan Deviations 3 3 3 3 3 3 3 3 2. 2.1 2.2 2.3 2.4 2.4 Project contents Structure plan Detailed plan Ambience Atmospheric Impression Production method 4 4 6 12 13 14 3. 3.1 3.2 3.3 3.4 3.5 3.6 Marketing and Communication Targets group Marketing plan Media SWOT-analysis Communication plan Fundraising plan 15 15 16 17 17 18 19 4. 4.1 4.2 4.3 4.4 4.5 4.6 Control aspects (QOFTIM) Quality Organization Facilities Time Information Money 20 20 21 22 24 26 28 Appendix 2 1. Introduction 1.1 Faya Events Faya Events is an upcoming festival management company currently working with 5 employees, each in their own field of expertise. We are all young adults, and we have a fresh outlook on your festival. Taking care of your festival from A to Z and to for fill your every need is our profession. Every phase at Faya Events contains a so called go, no go moment so we can keep you up to date and no steps are taken without your approval. 1.2 Client The client of the festival is the National Institute for Public Health and the Environment, also known as RIVM. The RIVM has expertise about health, nutrition, nature and the environment. They investigate all those matters and want to share their knowledge with the rest of the world. The RIVM works mainly for the Dutch government. They especially work for 3 ministries: Health, Welfare and Sport; Housing, Spatial Planning and the Environment, and Agriculture, Nature Management and Food Quality. For this project Annelies de Bruine was asked by the RIVM to come up with a project to raise awareness for environmental problems. She had to find a way to endorse youngsters to live a more environmental friendly life. 1.3 Background The RIVM started in 1984. The Dutch government decided to combine 2 departments, the National Institute for Drinking Water Supply (RID) and the Institute for Waste Research (IVA). They took care of vaccinates, researched the Q-fever, advised the National Coordinator for Counterterrorism about how to react on a nuclear, chemical and biologic attack and monitors the current state of our environment. Nowadays, many youngsters don‟t know what the RIVM is and does. Annelies set up a short research on this target group (young adults between the age of 18 and 25) and used the advices of the communication advice company. The research showed that a popular place this target group meets is at festivals. The communication advice company then suggested organizing such a festival. Annelies has no experience with producing music festivals. She set up an assignment to come up and present a concept for a 2-day music festival. 1.4 Client’s objective The RIVM wants to activate youngsters to be good for the environment. Annelies de Bruine works for the RIVM. Their goal is to reach out to young people between the age of 18 and 25, in a way they can relate to. This is necessary to raise awareness for the consequences of global warming and pollution for them and their children so they will be endorsed to live more environmentally friendly. Young people need to know that they can have fun in a green way! The RIVM needs young people to stand up for their environment and take appropriate action. They have the future of our world in their hands. 1.5 â€Å"GREEN Festival† Faya events made a concept of a Festival which the RIVM totally relates to. The festival is going to present the values RIVM stands for. With use of all biodegradable and ecological products, workshops and performing artists, this festival is going to reach a lot of young adults, make them active and successfully fulfill the goal of the RIVM. 1.6 Project Plan This document is the project plan draft. It provides the client with an exact picture of the event. The project plan is a detailed version of the approved project proposal. It contains an extensive marketing plan, fundraising plan and communication plan. The project plan draft is the first document of the preparation phase. The preparation is the phase of that focuses on the planning or development of a design. After approving the final version of the project plan, the event will step into the production phase. The comments of the project proposal will be adjusted in the project plan. The wishes/changes of the RIVM are improved in the project plan. 1.7 Deviations Unlike the project proposal, the project plan contains more information about workshops and how to interact with the visitor. The finances are extended in the Project Plan. 3 2. 2.1 Project contents Structure plan Concept The concept is to reach out to young adults between the age of 18 and 25 in a way they can relate to being environmentally friendly. By reaching out and raising awareness of the consequences of global warming and pollution the target group will be endorsed to live more environmentally friendly. This concept brings environment friendly companies, artists and music lovers in one place where the thought is being green while having fun and listening to music. Image and Theme To persuade youngsters to live more environmentally friendly the image and theme of the festival will be: Green (environmentally friendly) o Will reflect the meaning of being environmentally friendly and the reason the whole event is based on. Fun o Will reflect the party and enjoyment of the visitors of the festival. – With prolonged exposure to a green and fun environment, the visitors of the festival will be more open to be environmentally friendly. By trying to change the thought of being green is silly and expensive, youngsters may develop a comprehensive understanding of being environmentally friendly and will see the positive factors of this festival. Message The message is live more environmentally friendly in this world. Holland is informed, but does not really do something to improve the environment they live in. The message brings people back to a few hundred years ago when people lived with a lot of green surrounding them. This is a good thing because then they will appreciate what they have in their surroundings. As a result, young adults will become more aware and endorsing to see things in a positive way and make them being greener. Objectives Our objectives are: – Create awareness of the environment before, during and after the festival – Obtain a 2% growth of energy sa ving products by the festival before the end of 2011 – To grow 15% in the upcoming 5 years as a festival. By having a bigger location, more artist and more visitors Wecycle, Workshops and GREEN test Wecycle is a way of recycling your old electronic products. This sort of recycling will be done during the festival. For every one or two electronic products the visitors bring to the festival they will receive a free consumption for drinks or food. 4 There will be two workshops one for woman and one for men. For woman it will consist on a make-up workshop and for men a shaving workshop. For this we choose Rituals to do the workshop and supply their products, because their products are environmentally friendly and biological. The GREEN test will be named „‟How green are you?‟‟. The winners of the test will win some amazing prices such as bikes. Line-up Headliners Friday July 22 nd Friday will be the party night. We want to schedule two famous artist and one smaller artist. In the timetable above are the artists shown in red and the times are an indication of the programming. The blue parts are the times at which the DJ is going to play. The DJ will play party music such as dance, drum & bass and dub step, to keep an alive atmosphere in-between the performances of the artists. Boemklatsch Boemklatsch? Boem, klatsch, kick, snare. It‟s that simple. It‟s all about the beat with the Boemklatsch collective: a colorful, creative and exuberant group of friends who guarantee to tear the roof off any party, anywhere. Their reputation is growing across Europe for being ahead of the game in every form of uplifting electronic music and partying harder than the crowds they entertain. th Retrieved September 15 , 2010, from: Source: http://www.boemklatsch.nl/?bioID=6&pageID=2 The Madd This quartet from Rotterdam (The Netherlands) knows how to keep a beat. They started out playing Beat -or rather ‘Biet’, as they say in Holland- in 2005. Sharply dressed and knowing their tongue-in-cheek humor, their sound evolved from the primitive sounding 60’s garage to well-arranged power pop songs, still influenced by a musical area that is far behind us, yet sounding modern, fresh and played with an urgency that is hard to f ind in today‟s pop music. The Madd had a top twenty hit single in Holland with rapper (!) Dio and played every major club and festival from the Lowlands festival to the Amsterdam Paradiso. th Retrieved September 15 , 2010, from: Source: http://www.themadd.com/index.php?page=band Headliners Saturday July 23 rd Saturday is going to be the festival day. There will be a main stage and an outside area. At the main stage the artist performances are going to take place. We want to book three headliners for Saturday. Outside, a „ green‟ fashion show is going to take place. During the day you can shop for second hand clothes and buy food if you‟re hungry. We are going to create a lounge where people can relax on hay bales, watch movies in the atmosphere of a silent disco (the sounds of the movie will be coming out of headphones) and listen to a DJ playing music. In 3 areas, DJs are going to play. Main stage Outside Lounge Rock, Britpop, Indie Pop, top 40, mainstream R&B, Hiphop 5 C-mon & Kypski Eclectic visionaries C-Mon & Kypski proved themselves as genre-bending geniuses on their last album, Where the Wild Things Are, which Esquire Magazine fondly referred to as, â€Å"The hot shit in Europe right now.† 3 years later, and with extensive European and US touring under their belts, C-Mon & Kypski are back in the studio working their magic to shatter expectations and take their music to the next level with their upcoming release titled: â€Å"We Are Square†, scheduled for October 2009. th Retrieved September 15 , 2010, from: http://www.facebook.com/cmonandkypski?v=info#!/cmonandkypski?v=info Cancelation The Q4 and introducing Perquisite Because of the cancelation of The Q4 we decided to book a similar artist. This became Perquisite. The Q4 was previously booked to perform on the stage of GREEN but have announced on the 1 of October 2010 that they are quitting the live shows because of the difficulty of projecting their album „‟Sound Surroundings‟‟ to a live act. Arts The Beatdoctor one of the members of The Q4 has decided to leave the band to focus on his solo career. STW en Sense the remaining two members have decided to continue as a producing Dou. This is not the end of The Q4. st Retrieved October 1 , 2010, from: Source: http://3voor12.vpro.nl/artikelen/artikel/44012617 Perquisite is a composer/producer in Amsterdam and started to create beats at age 14. In March of 2001 he started a record label called Unexpected Records. That same year he released his first 7-track EP  ¾Ã¢â‚¬Å¸Outta Nowhere‟‟. A year later he released his second EP „‟Double Vision‟‟. These releases came before he met MC Pete Philly with whom he became Pete Philly & Perquisite. The first result of this soulful coalition was the EP „‟Mindstate‟‟, which had its release in January 2004 on Unexpected Records. . Pete & Perq continued their collaboration and in march 2005 they released their 17track debut album „‟Mindstate‟‟, which was released all over Europe & Japan. In September 2007 their second album, „‟Mystery Repeats‟‟, was released in The Netherlands through Unexpected Records / ANTI. In May 2009, Perquisite was awarded with the so called ‘Duiveltje’ for Best Producer of The Netherlands. The award is handed out once a year by the Dutch Music Society (MCN) and is voted for by Dutch musicians. End of 2009 Pete Philly & Perquisite decided to go into their separate ways. Right now Perquisite is working on the debut album by Dutch singer Urita, as well as preparing the release of th his official solo debut album which will be released October 18 2010. st Retrieved October 1 , 2010, from: Source: http://www.perquisite.nl/ Go back to the zoo Go Back to the Zoo is an Amsterdam-based band. Brothers Teun (guitar) and Cas (vocals) had been playing together since they were little kids, when one day they decided they needed a drummer. They called their friend Bram and told him the good news, and so Bram became the drummer. A while later they met a nice guy while standing in the waiting line for a Strokes concert. His name was Lars, and Cas, Teun and Bram decided that Lars should be the bass player. Lars, who had never touched a bass guitar in his life, liked the idea and started practicing like crazy. And so Go Back to the Zoo was born. From that moment on they have been writing songs in a dusty old cellar (that also stored a collection of mounted animals). All across the Netherlands Go Back to the Zoo performed their songs, and all across the Netherlands the people liked it. In 2008 they recorded an EP with producer Torre Florim (De Staat), which got picked up by national radio. Their single „Beam me up‟ was used by Nike for a worldwide campaign and after that, things went quick. After their second single „Electric‟ became Megahit and entered the top ten charts on iTunes the band is ready for world domination. th Retrieved September 15 , 2010, from: Source: http://www.gobacktothezoo.nl/wordpress/?page_id=8 st 6 2.1 Detailed plan Location The location will be the Transformatorhuis at the Westergasfabriek in Amsterdam. It is situated in the west side of Amsterdam. It has a terrace and a big inside to fit the visitors of the event due to his capacity of 1500 people. Detailed information: Address : Transformatorhuis Klà ¶nneplein 2 1014 DD Amsterdam 020 – 586 07 10 700 Phone number m2 : : On the image below you can see the outside of the Transformatorhuis and map wise where it is located. 7 Transportation „ Vehicle Car Direction From the south From the north – Route Visitors can take exit S 103 on the ring West (signposted to Haarlem and Halfweg) Then follow the signs to Amsterdam Centre Then turn right into the Haarlemmerweg Then turn right at the 5th traffic-light to park their car in Parking garage Westerpark They will find the Westergasfabriek on the other side of the canal. Visitors can take exit S 104 on the Ring West (signposted to Haarlem) Then follow the signs to Amsterdam Centre Then turn right to Amsterdam Centre Then turn right into the Haarlemmerweg Then turn right again at the 4th traffic-light to park their car in Parking garage Westerpark They will find the Westergasfabriek on the other side of the canal Bus 21 to Geuzenveld Stop Van Hallstraat They will find the Westergasfabriek on the other side of the canal Tram 10 to Van Hallstraat Stop Van Limburgstirumplein or Van Hallstraat They will find the Westergasfabriek on the other side of the canal Tram 12 to Nassaukade Stop Bos en Lommerweg Change to Bus 21 direction Central Station Stop Van Hallstraat They will find the Westergasfabriek on the other side of the canal Head to the north After 1.3 km go left and go to the Planciusstraat After 90 m go to the right to Haarlemmerplein After 0.7 km the visitor will arrive to the location Head to the north After 2.1 km go left and go to the Planciusstraat After 90 m go to the right to Haarlemmerplein After 0.7 km the visitor will arrive to the location Public Transportation From Central Station – From city center From Sloterdijk Station Bicycle From Central Station From city center 8 Set up outside Doors Stage Lounge Bar Stall Crowed barrier High black fence Decoration : : : : : : : : 1 to entrance the inside of the event 5x4x1m For DJ booth 4x5m This will have a silent lounge theme with headphones 3x1m For drinks 2x1m 2x1m 1x2x1m All around the place from the bar till the stage and lounge This will be references to being green and environmentally friendly The specific decoration will be put the company that we will hire This will be in detail in the production program. Energy saving and LED Lights : 9 Set up inside Doors : 1 visitor‟s entrance 2 Toilets 4 safety exit 6x9m For artist to perform 5x1m For drinks 4x1m To attend to wounds of the visitors 4x6m For the jackets and bags of the visitors 3x2m For coin sales 2x1m 2x1m All around the place from the bar till the stage. This will be references to being green and environmentally friendly The specific decoration will be put the company that we will hire This will be in detail in the production programme Energy saving and LED Stage Bar First Aid Wardrobe Coin locket Crowed barrier High black fence Decoration : : : : : : : : Lights : 10 Programming 11 2.2 Ambience Ambience The overall ambiance of the festival will be light, bright, friendly and fun. When a visitor enters the festival he/she will see the comfortable lounge tent placed outside. Inside this tent we use a silent disco theme to make you relax and enjoy your stay at the tent. Next to the tent visitors can get a drink at the outside bar and take a walk on the market with second hand shops. The feeling that the visitor will get when he/she steps inside the building is be warm and trusted. This is created with the lights that will be bright and colorful adapting to the music and give you the idea of wanting to move and have fun the entire day and night. With a space of 544m2 people will have enough space to move but not too much that it seems empty. The bar of the festival will have green lights to still give a hint that it‟s a green festival and that everything they see is environment friendly. When the visitor passes the security guards they will notice that the sy stem is careful and discrete to avoid problems for other visitors. There will not be a moment that the visitor will see the same colors as the colors change to interact with the theme of the festival and the way the visitor is enjoying his/her stay. The visitor will get involved actively and make them interact with the theme there will be wecycle, workshops and a test. Wecycle will be done by every one or two electronic products the visitor brings will give them a free consumption. There will be two workshops one for woman and one for men. For the woman it will consist of a make-up workshop with products of Rituals. For the men it will consist of a shaving workshop with products of Rituals. Finally there will be a test named „‟How green are you‟‟. The winners of the test will win some amazing prices such as bikes. From start to finish this festival will be a joyride for the visitor. From the outside music and lounge to the music inside the building, lights and the many new and interesting ways that he/she will be informed about green. This is a festival they don’t want to miss out or leave from. 12 2.3 Atmospheric Impression 13 2.4 Production method Product Stages Definition During â€Å"GREEN† there will be live performances from DJs and artists. There will be one stage outside and one stage for the inside. Lighting The LED-lighting equipment will be rented from www.barco.com or www.ledverlichting.nl . Reason for rental is this is a 1-time-event. LEDpanels will be the background of the stage and these will make nice projections. The lighting also has to be set up that the artist(s) has to be clearly visible as well and also these lights will give a great overall effect. DJ‟s and bands will bring their own music equipment besides the sound system of course. The speakers will be placed on/around the stage that people further in the Transformatorhuis can still talk to each. Sound Lounge area The lounge area is outside. People can make use of the headphones (silent disco) these are to listen to the music while they are relaxing on a hay bale. Barriers will be used. This for the safety of the performers and the visitors as well. Next to the wardrobe, the first aid care will have space to attend. Barriers First Aid Staff The staff that will be working during „‟GREEN‟‟ will be experienced workers as we are going to work together with the agency „‟Randstad‟‟. A more detailed production information file will be found later during the development phase, in the production programme. 14 3. Marketing and communication 3.1 Targets Group The age of the main target group of the festival initially was 14 to 25. To avoid problems with under aged visitors and to spare costs for wristbands to indicate youngsters older than 18, the target group age has been raised from 14 up to 18 years old. Main Target Group Studying youngsters These boys or girls are finishing up their secondary education at VWO/Athenaeum level or following a postsecondary vocational college like MBO/HBO or studying at a University. Every month they receive student income education and housing costs. The room they live in is situated in a student house in a medium to large-size town such as Amsterdam, The Hague, Leiden and Delft. They have a part-time/weekend job at a grocery shop like Albert Heijn or a cafà ©/bar/restaurant to fund their social life. In the weekends they go see a concert at a concert hall like Paradiso, a gig at a pop podium like Tivoli, party in a club like Hollywood or drink a beer in a regular cafà ©/bar. They travel from one place to another by public transport. With their free student train travel card they travel for free during the week or the weekends. About 60% has a driver‟s license but only 10% of them own a car. 99% of the students own a bike in one or two cities. Working youngsters These boys or girls graduated this year, last year, the year before or didn‟t go to a secondary vocational college. Only a few of them haven‟t got a full time job. Their income is estimated at 1300 Euros a month. Either they still live in a student house, just moved to a small apartment or bought/rented a house with their significant other. They still live in medium to large-scale towns like Amsterdam, The Hague, Leiden and Delft to be close to their work office. In the weekends they go see a concert at a concert hall like Paradiso, a gig at a pop podium like Tivoli or a regular cafà ©/bar. They do not own a free student train travel card anymore and travel from place to another with their own car or a car borrowed from their mother and/or father. Sub Target Group Environmentalists These people have a job and a house of their own. Some of them still study but most of them don‟t. Their income is estimated at 1500/1700 euro‟s a month. These people have a little bit more to spend than the studying and the working youngsters. They often live around the city because it‟s cheaper than living in the center. In the weekends they try to be outside as much as they can, enjoying the few solar beams Holland has to offer. They think about pollution a lot and try not to waste anything. Secondary Target Group Second-hand shop owners These people are hard workers. They usually own a small store on a insignificant corner or street. They are almost never in a shopping mall or street. You‟d have to search in little alleyways or streets not in the neighbourhood of a shopping area. They usually do not make a lot of profit on their own, since not many people are interested in second hand clothing. 15 3.2 Marketing Plan To clarify the picture of the marketing plan, we use the marketing mix of the 5 P‟s. This will inform the client strategically about what plans we have and what steps we are going to take. Because of the fact that the plan has to be worked out in detail, there is a P added to the mix. This one is of great significance, since the th 5 P stands for personnel & partnerships. Product The two-day festival â€Å"Green.† The festival contains: – a chill lounge(Saturday) – a main stage provided with performing artists (DJ‟s, Friday) – a second-hand clothing fair(Saturday) – performing bands/ DJ‟s (Saturday) – Workshops (Saturday) The festival is supposed to make youngsters, between the age of 18 to 25, aware of their unhealthy way of life and helping them improve it by living green. Westergasfabriek in Amsterdam. This venue will work out best, because of the large spaces in the several rooms. The terrain around the Westergasfabriek will also become of great convenience because the second day of the festival will require an outside area. The admission fee of the festival will differ per day. The admission fee for Friday will be â‚ ¬10,- and the fee for Saturdays‟ event will be â‚ ¬ 15,-. The price of the admission fee on Saturday is higher because of the bigger offer of facilities that day. Friday, whic h is the party day, the logos of our sponsors (RIVM, Greenpeace, Stichting Doen, SNS Reaal Fonds, Prins Bernhardt Cultuur Fonds, WNF and Rituals ) will be displayed on the frame of the stage. Further, their logos will be displayed on the T-shirts of the staff. Our sponsors‟ logos will be found across the event. Saturday will work the same way, more or less. The difference is that the fair is on Saturday, which means that our sponsors also have a stand. They will also be mentioned at the end of the fashion show. Since Greenpeace uses volunteers for their public work we agreed on the fact that Greenpeace is sending a handful of volunteers helping around the event. This will spare us money. We also benefit from the fact that these are Greenpeace volunteers and if anybody would understand our message and knows how to broadcast it, it‟s them. Signing up can be done at the website of Greenpeace. The sponsoring will happen in merchandise instead of money. This is because the sp onsors cannot outbid the government. WNF will provide us with bio-degradable cups and plates. Greenpeace is going to provide us with personnel(as mentioned before) and WNF is going to take care of the technicalities of the stage and the lighting within the Westergasfabriek. The stages will be powered by green energy (from WNF). Place Price Promotion Personnel & Partnerships 16 3.3 Media The promotion advancing the festival will be done by newspapers, television, mouth-to-mouth communication and refers from our sponsors to the festival. The newspapers Sp!ts and Metro already agreed on placing our advertisement for one month preliminary to the festival. Also TMF is dedicating an episode of â€Å"Kijk dit nou!† to living green as a youngster and will hand out two tickets in that episode. At the public channels, Nederland 1, 2 en 3 we will get a mini commercial, courtesy of the government. These commercial will be broadcasted one month advancing the event. 3FM will be our media partner in all of this. 3FM does so because they want to support our festival and (of most important) the message. Our cooperation is a match made in heaven. 3FM is a serious radio station but also very now and young (appealing to target group). Our festival shares the same profile. The cooperation will result in commercials about the festival in their show. They are also allowed to give a way 6 tickets and a big stand of 3fm will be placed at the fair. The 3FM website will be expanded with a separate page. This page will contain all the information about the festival. It will also provide our contact address for any questions our visitors might have. 3FM will be well represented throughout the whole event (their logo will also be displayed on the t-shirts of the personnel and on the frame of the stage). Their DJ‟s will get a bit of playtime and they will also make a report of the festival and broadcast it on their radio show the day after. Our press release media-partner is also 3fm. They are experienced in handling with the media and know how to make our event look good. 3.4 SWOT-analysis Positive Strengths – Clear internal communication – The project is innovative – Respect for one another – Project is environment friendly – We use dropbox – Network – Good cooperation Opportunities – Subsidies – Big main sponsors – Government and media will like the – concept – More people go green – If the visitors are happy with the festival there might be a sequel (maybe even a annual festival). Negative Weaknesses – We are inexperienced – Concept of the festival is relatively new – We have a low budget – Great click between our group could backfire Threats – Tight budget (green stuff is very expensive) – Weather – Concept might not attract target group – Other festivals happening round the same time – Acts aren‟t well received – Negative police interference 17 3.5 Communication Plan Our festival is about making youngsters between the age of 18 to 25 aware of our decreasing environment, and encourage their will to change that. Therefore spreading the word about our festival is of most importance. That‟s why a communication plan is made. It is a overview of the way we are presenting the festival, and with what message. This will make it easier for the client to understand how we are going to make this festival a well visited success. Communicati on A. Product target group Studying youngsters Learn something (be green) and have a good time doing it Have a good „green„ time and learn something Living green is not as hard and expensive as you think Living green is not as hard and expensive as you think You can have fun and still be doing it in the way you prefer; green. Direct marketing Advertisement Informal Circa 5 months in front of festival Circa 5 months in front of festival On the festival itself RIVM Email Internet Telephone Start living green Communication objective Communication Message Means of Communicatio n Style + Tone Frequency + Timing Sender Feedback opportunities Possible Return Service Working youngsters Direct marketing Advertisement informal RIVM Email Internet telephone Start living green Environmental ists A festival can be green Direct marketing Informal RIVM Email Internet Telephone Continue living green B. Fundraising target groups Environmental Try to let the organisation organisations Invest in the festival so the costs will stay low for us and therefore low for the costumers (tickets) Organisations who like to be associated to the festival (and it’s concept) Try to let the organisations invest in the festival so the costs will stay low for us and therefore low for the costumers (tickets) -The significance Direct of investing in marketing(com green projects by munication) organisations – Sponsoring events like these can increase their membership Formal Circa a year RIVM (10 months latest)prelimi nary to the festival Telephone and face 2 face Corporation sequel -The significance Direct of investing in marketing(com green projects by munication organisations – Sponsoring events like these can increase their membership Formal Circa a year (10 months latest) preliminary to the festival RIVM Telephone and face 2 face Corporation sequel Other Parties Second-hand shop owners Let them sell their clothes on the fair the second day of the festival. To let young adults to visit our festival A festival is a good place to sell your merchandise. Music is a good way to send out a message advertisement Informal/ formal 2/3 months to RIVM the event itself At the event itself RIVM Telephone email Artists Direct communicatio n Informal Face to face telephone 18 3.6 Fundraising plan Fundraising Target Group Fundraising Target Fundraising Message (Posibble Return Service) When to Apply When to Expect a Reaction Who Applies a. Subsidizers/Funds Stichting Doen Support our festival financially Associated with green/Cooperation sequel A year preliminary to the festival A year to ten months preliminary to the festival Marketing manager SNS Reaal Fonds Support our festival financially Associated with green/Cooperation sequel A year preliminary to the festival A year to ten months preliminary to the festival Marketing manager Prins Bernhardt Cultuur Fonds Support our festival financially Associated with green/ Cooperation sequel A year preliminary to the festival A year to ten months preliminary to the festival Marketing manager Sponsors 3FM Support our festival in the media Associated with green/ support green living A year preliminary to the festival A year to ten months preliminary to the festival Marketing manager Greenpeace Support our festival by sending volunteers Supporting green living Ten months preliminary to the festival Nine months preliminary to the festival Nine months preliminary to the festival 10 months preliminary to the festival Marketing manager Rituals Support our festival by handling the workshops Supporting green living Ten months preliminary to the festival Marketing manager WNF Support our festival by funding our biodegradable cups and plates Supporting green living A year preliminary to the festival Marketing manager 19 4. Control aspects (QOFTIM) 4.1 Quality Product Logo Quality The logo must have the pms colors 330 U en 152 U. Check On the computer the colors will be checked and when it is printed out there will be a pms fang next to it to check it to. Looking if the correct logo is put on Hyves/Facebook as well if the option to let everybody join as a member is chosen. Finally we check is the poll has the same questions as our survey. Hyves/Facebook There has to be a Hyves and a Facebook that will accept everyone that wants to join. This Hyves must content the same Logo as the campaign itself and a poll so people can answer the answers of the survey. The A4 paper for the letters must be „‟green paper white‟‟ of Viking with 90 grams of weight. Envelops must be „‟green envelops white‟‟ of Viking with 90 grams of weight and a format of 156 x 220 mm and a sealing. Everything printed will be done with print cartridges of Ecotone. During the entire campaign there will be a billboard promoting our festival. House style; Brief paper House style; envelops Will check by looking if the sample that is made has the A4 paper of Viking and weighting it. The sample‟s format will be measured and checked as will be the envelops if they are of good weight and correctly of the Viking material wanted. Print cartridge Everything printed will be done with print cartridges of Ecotone. Keeping contact with the person responsible that gives the assignment to change the billboards. By doing so we check if it really happens during the whole campaign. The day before there will be a check-up if everything is clean and ready for the event. CBS; Billboards Westergasfabriek/ Transformatorhuis Lights This is where the festival will take place and will be clean and organized. The lights be LED lighting. These lights are bright, can change colours and energy saving. The music will be for different type of music lovers so that everyone has their sort of music. Will be diverse to appeal to the target group. Will be diverse to appeal to the target group. This will be for the lounge room to create a soft atmosphere. Before hanging everything up the check will be done is the bolts are light saving and are of bright colours. Music There will be a focus group that reflects our target group and so see what they like and want to hear. DJ ´s There will be a focus group that reflects our target group and so see what they liked and want to see live. There will be a focus group that reflects our target group and so see what they liked and want to see live. Check all headphones to see if they work before of the event. (Stagelight) Bands Silent disco headphones 20 Staff This will be well experienced people to work at the event. The cups are fully biodegradable. The capacity of these cups is 200ml There will be a check of every person CV to check if the experience is real. These cups will be obtained from Bioware. This company is specialised in selling environment friendly products The beer trays also will be obtained from greenproduct-specialist Bioware Cups Beer trays These beer trays are fully biodegradable and can carry 6 drinking glasses. Trashcans will be spread out through the festival area. The cans are in groups of 3, each a different colour Trash cans 1 colour for biodegradable materials. 1 colour for foodleftovers and 1 more for all other kinds of garbage. By separating all types of garbage it can be deposed without hurting the environment Staff clothing The staff will be wearing biodegradable t-shirts. These will be printed with the logos of the sponsors. All the food which won‟t be sold will be donated to a charity so it won‟t be thrown away and wasted. This is possible as long the products are sealed and have an expiration date. Greengiving is a company which also is specialised in environment friendly products. This company sells and prints logos on the shirts. Food The food will be given to the food bank. Food bank gives food to people who can‟t afford to buy their own food. 4.2 Organisation 21 4.3 Facilities Venue plan The first and foremost reason for choosing the Westergasfabriek as festival location was because the buildings were in a way recycled. The Westergasfabriek, translated: The West Gas Factory, used to be a gas and coal producing factory up until the 60’s. With the discovery of natural gas in Slochteren the factory went out of business. Every building that was not destroyed became a monument and after being renovated let for cultural and musical purposes. The ambience of the whole area lies very much in line with that of the festival. At the Westergasfabriek we chose the Transformatorhuis as the particular venue. This is a building that can hold up to 2000 people and has an additional outside (terrace). The outside area will be used to ratify the outdoor green feeling while the inside will much more present the recycling theme. For a detailed overview of the layout of the inside as well as the outside see chapter 2. Project contents. Facility plan Space Audio equipment Equipment will be rented Stagelights. They will also do the set-up as well as the breaking down and manning the equipment. Light equipment Equipment will be rented Stagelights. A big part of the lights will be LED lights to save power. Stagelights will also do the set-up as well as the breaking down and manning the equipment. Bars Bars will be rented, installed and picked up by Inbev. Entertainers / artist Bookings will be done at the particular booking agencies. Barriers and fences Rented at Bakker Verhuur. Accessibility wheelchairs Venue is accessible for wheelchairs. Water Water connections are provided by the venue. Silent lounge headphones The Silent lounge headphones and DJ set will be hired at Onyx Entertainment. A more detailed explanation can be found in the budget 22 justification. The placement of the silent lounge at the outside area can be found in the outside overview in chapter 2. Project contents. Hay bales Hay bales will be bought through Marktplaats.nl. Rooms Cloakroom, dressing rooms, office room and toilets are provided by the venue. Buma/stemra Insurance & restrictions Amount of money that needs to be kept aside for the remunerations is estimated and explained in the budget justification. Sponsors An explanation of the sponsorships can be found in the marketing and communication chapter and in short in the budget justification. Services First Aid / EHBO EHBO personnel will be hired at EHBOteam.nl. See chapter 2. Project Contents for the placement of the service at the venue. Security Security personnel will be hired at Dutch Homeland Security. See the budget justification for a more detailed description of the deployment. Personnel Bar and catering personnel will be will be recruited and deployed by Randstad, HR Services. For short and simple work such as setting up stalls a couple of volunteers will be used. Any other services The toilets will be cleaned by the venue. Sewage disposal will be done by Van Vliet Groep. A more detailed explanation of the sewage disposal can be found in the budget justification. Communication Portofoons Portofoons are hired Flash Services. A more detailed explanation can be found in the budget justification. Legal plan The venue will provide the permit for the festival when the date is confirmed. The permit will be both for inside as well as outside. 23 4.4 Time Here you can read in detail every script from start to finish. Build Up Script Completion Script 24 Execution Script 25 4.5 Information How to provide information Who Client & executor Employees Faya Events What Questions about the event How Email / phone / meetings Responsible Client Annelies de Bruine Team manager Deborah Hofste Questions about their part of the event Email / phone / meeting with project manager Team manager Deborah Hofste Individual team members Documents event Dropbox Team members/Checked by Deborah Hofste Visitors before festival Knowing that the event takes place Advertisement / press Marketing Manager Cathleen Verbond Information about festival Website Creative manager Juan Caceres Questions about festival Website – > contact form Phone number on website Website: Creative Manager Juan Caceres Questions: Marketing Manager Cathleen Verbond Visitors on festival Where to find things? Information about the festival day What to do Signs on festival, employees who can answer the questions Creative Manager Juan Caceres Production Manager Rick Sam Staff on festival Event manager will have a meeting with all the employees before the festival starts With Porto phones they can contact the supervisor. Event manager Deborah Hofste Questions Porto: Production Manager Rick Sam Supervisor: Event Manager Deborah Hofste Volunteers Tasks They will be kept up to date by email. Signing up also by email. Meeting before festival starts. Email: Creative Manager Juan Caceres Meeting: Marketing manager Cathleen Verbond 26 Date determination In this chapter there will be looked at dates of other festivals in and around Amsterdam in June and July that can be a threat to the GREEN festival. There will also be looked at payout dates of financial allowances. This way a perfect date for the festival can be determined. Festivals June 2011 // Amsterdam Event Midzomerzaan Beeckesteijnpop Amerdam Roots Festival Holland Festival Festival Afrique-Carib It’s Festival Amserdam Date Festivals July 2011 // Amsterdam Event 03 untill 05 Sensation 11 Zingen op de Zaan 16 untill 19 Muziek & Meer 01 untill 23 Festival Lamere 25 untill 6 Julidans 23 untill 01 Over het IJ Festival Vondelpark openlucht A Day At The Park Festivals // Other Event Parkpop Lowlands Place Landgraaf Biddinghuizen 26 June 26 untill 28 August (date based on 2010) Oerol Parkpop North Sea Jazz Free Your Mind Zwarte Cross Festival Mundial Terschelling The Hague Rotterdam Arnhem Lichtenvoorde Leijpark Tilburg 17 untill 26 June 11, 12 & 13 June 8, 9 & 10 July 8 June (date based on 2010) 17, 18, 19 July (date based on 2010) 17,18 & 19 June (date based on 2010) Date 2 2 2 Date 01 untill 03 01 untill 14 07 untill 17 05 untill 28 23 27 Financial allowances 2011 Payment Study allowance May Study allowance June Study allowance July Salary Care allowance Holiday fee Date Tuesday 24 Friday 24 Friday 22 25 t/m end of month Around the 20 th th With May salary Westergasfabriek Fashionweek: 14 of July until the 18 of July Of all the weekends in June and July, the 22 and 23 of July looks like the perfect dates. Thought the financial allowances from June are probably already spend and the ones from July not paid out yet, the first th th two weekends have a lot of festivals going on. Therefor we suggest the 22 and 23 of July to be the dates for the GREEN festival. th th th th 4.6 Money Cost Revenue 28 Actual Budget This can be found in the appendix. Explanation Actual Budget 1000 Location Venue / Westergasfabriek The venue we are going to use is the so-called Tranformatorhuis with an additional outside place (see map QOFTIM: Facilities). Capacity of the venue is around 2000 people in and outside. Rent is fixed. All costs include cleaning at the end, management, administration costs and water (normal use). Excluded are consumption costs (such as electricity and gas) and taxes. The buildings are rented hull, without catering and technology. 2000 Primary activities Infrastructure / Bakker Verhuur, Bijleveld, Marktplaats High fences covered with black plastic will create the outside area including the entrance (see map QOFTIM: Facilities). At the entrance and in front of the Mainstage crowd barriers will be used to maintain a steady flow of people and damage prevention. The fences and crowd barriers will be rented at Michel Bijleveld. Hay bales will be bought through Marktplaats.nl. Sewage disposal / Van Vliet Groep 10 garbage bins will be distributed on the festival area. The bins will be rented at the Van Vliet Groep that collects the bins after the festival and recycles the trash. Communication: Portofoons / Flash Services Portofoons will be provided by Flash Services. Costs are calculated assuming we use 7 portofoons with 3 spares, 15 earphones, 2 extra batteries and 15 handies. Costs includes delivery, pick-up and insurance. Safety / Bakker Verhuur The outside area is usually not equipted with fire extinguishers. Three extra’s to cover the outside will be rented at Bakker Verhuur together with the stage parts, fences and barriers. 3000 Secondary activities Sound and light equipment / Stagelights LED lights: LED Ball: 25 x â‚ ¬10 = 250 LED Ball controller: 3 x â‚ ¬15 =45 Wallwasher LED: 20 x â‚ ¬30 =600 LED Octostrip: 104 x â‚ ¬7,50 = 780 LED Octostrip controller: 13 x â‚ ¬15 =195 LED Pinspot: 15 x â‚ ¬3,5 = 52,5 Other sound and light equipment costs are estimated with the help of Jasper Saman, financial manager of hiphop festival Roffest. The costs are based upon a basic set-up for a medium to large stage. 29 Onyx Entertainment silent lounge The lounge will be provided with 200 headphones usually used for a silent disco. There will be DJ set by pioneer available with two wireless stations. One station will use the output from the Mainstage, the second one will be used for interesting video‟s projected on the wall and stories people can listen to. Stages / Bakker Verhuur The Mainstage will be made using stage parts of 1 meter high, 2 meter long and 1 meter wide connected together by means of clamps. The outside stage will be made the same way. All the sides of the stages visible to visitors will be covered by black cloth. Stage parts and black cloth will be rented at Bakker Verhuur. Bands Boemklatsch C-Mon & Kypski The Q4 Mala Vita The Madd Go Back To The Zoo The Rudolfs Chef‟Special 3000,3000,3000,1500,1250,1250,1250,1000,- *Prices are estimated with the help of Jasper Saman. DJ’s DJ Wannabeastar (electro/house) DJ DNS (hiphop/soul) DJ Tommi (Balkan) Pushin Wood Soundsystem DJ Sampagne (crossover beats, funk, blakan, jazz) *Prices are estimated with the help of Jasper Saman. 300,300,300,500,200,- Hosts Friday: PAX (Kyteman‟s Hiphop Orkest) Saturday: La Melodia *Prices are estimated with the help of Jasper Saman. 500,500,- Decoration A wardrobe will be provided and manned by Van Dongen. Assuming a total of 2000 visitors will use the wardrobe on Friday and Saturday the costs will be 1.250,-. When charging visitors 1,per piece the turnover will be added to our revenue. Other decoration costs are estimated with the help of Jasper Saman and based upon expensive ecological materials. 30 4000 Design, advice and support Designer A designer will create a festival logo and overall festival design. With this logo and design the designer will be creating posters, a website and t-shirts. Catering personnel (drinks) / Randstad Catering personnel will be recruted and deployed by Randstad, HR Services. 5000 Additional Buma Stemra Buma/Stemra represents the interests of music authors in the Netherlands. They make sure that the authors receive remuneration for the use of their creations. Anyone who wants to make music available to the public pays remunerations for this via Buma. Because music will be played at the GREEN festival, there will need to be a certain amount of money kept aside to pay for this remuneration. To estimate the amount to set aside you need to look at two things. Admission fees and the amount of money spend on talent (bands, hosts, etc.). Buma Stemra will take the highest amount and charge you with 5% of it. In this case our admission fees are the highest amount so therefore we calculated 5% of this revenue and reserved it for Buma Stemra. Travel expenses A rough estimate is made for the travel expenses. Once the bands, DJ’s, hosts and any other personnel is confirmed these costs can be calculated. 6000 Supporting facilities Security / Dutch Homeland Security Security personnel will be hired at Dutch Homeland Security. Because there are no expensive materials placed outside on Friday and left outside during night no guard is needed for that time. Costs are calculated assuming 1 guard costs 35,- per hour and is deployed like the following: Friday 2. 3. Entrance 2 guards Inside 1 guard Saturday 4. 5. 6. 7. Entrance 2 guards Outside 2 guards Inside 2 guards Backstage inside entrance 1 guard 8. Backstage back entrance 1 guard Catering / Inbev, Dolphin Drinks such as Coca Cola, Fanta, beer and other refreshments will be purchased at Inbev. A bar with tap for the outside area will be supplied by Inbev. Water will be purchased at Dolphin water, environmentally friendly water. In return for a discount 31 Dolphin can distribute their promotion material on the festival area. EHBO / EHBO team An EHBO team will be hired at EHBOteam.nl The costs are estimated based on 7000 Promotion, publicity, PR Printing / Publiprinting Everyhing that will be printed for promotional use will be printed at Publiprinting. Publiprinting prints on FSC certified paper. Distribution / Rock ‘n’ Roll Highschool Posters will be distibuted by students of the Rock ‘n’ Roll Highschool. T-shirts / Green Giving T-shirts will purchased and printed at Green Giving. These t-shirts are biodegradable. 8000 Organisational costs Printing costs / Copiesjop Most of the printing will be done at home. All other print work will be done at a Copiesjop. Printing will be on both sides of the paper to spare paper. Liability, furniture, break-in and fire insurance / Interpolis The insurance costs are estimated with the help of Jasper Saman. The costs are based upon a medium to large festival. 9000 Revenu Admission fees Admission fees are calculated assuming 500 visitors on Friday and 1500 on Saturday. Friday: 10,- Saturday: 15,- Project subsidies Subsidies have been searched for and estimated with the help of Imre Parkayni, financial advisor at Habek foundation. Funds and sponsoring Sponsoring will be recieved by the means of materials and volunteers. For a desciption of the sponsors see chapter 3. Marketing and communication. Stalls / Bakker Verhuur Stalls placed on the outside area will be let. Wardrobe / Van Dongen A wardrobe will be hired at Van Dongen. Costs and revenu are estimated assuming 2000 visitors will use the wardrobe on Friday and Saturday. 32